We were approached by Dr. Chou to design a brand new website which would not only showcase her credentials for patients to see, but also provide her with a platform to provide useful information to others in the field of Periodontics. What we delivered was a clean, functional, highly legible and modular site which puts forward Dr. Chou’s abilities as a Periodontist while also giving her an outlet to express her own thoughts about various conditions and procedures.
Content
In concert with the client’s goals, we separated the site’s content into two main categories; static and dynamic. While some information on the site didn’t have to be changed often (static), Dr. Chou wanted an area where she could continually update (dynamic) and discuss her professional thoughts on Periodontics. She also wanted to be able to upload studies of cases which would display detailed before & after shots of procedures she has performed, alongside textual descriptions. Because of these needs, we created the Journal and Case Studies categories, both of which can be easily updated by the client herself. The Journal contains up-to-date posts by Dr. Chou, while Case Studies displays a slide show of captioned images (warning! these are pics of actual medical procedures, with blood…and stuff…).
Design
While a website of this kind is, in essence, an online advertisement or brochure, we approached the design of this site slightly differently to others, wanting to inspire confidence and not be overbearing with graphics or colour. This was in line with the client’s vision for a site which would advertise her skills and services, but would not cheapen her profession by becoming like a billboard. Because of this, we felt that the stoic professionalism of say, a medical journal, was a perfect fit for the project. This was achieved by using grey tones, a touch of blue, clearly legible serif and sans serif fonts, and top notch photography.
Power to the client
As with most of our projects, we developed the site with an open source development solution, in this case the one and only WordPress. This enables Dr. Chou to use the exceptional back end interface to make changes to her site, whenever she likes. As usual, we delivered the site with a step-by-step guide and manual so that she will be able to reference this if she needs to. Even though we’re only a phone call away, it’s always nice to have something in your hands to read, isn’t it?
